Triple Ps with Eleanor Beaton | LAYC16

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Well, truly, truly special day for me.

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Oh my goddess.

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I get to spend some time with a friend, a mentor, an inspiration, a gal pal, and a

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Canadian, my dear friend, Eleanor Beaton coming all the way through her microphone,

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from Halifax Nova Scotia, Canada.

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Yay!

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So happy to see you!

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I am so happy to be here.

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When I think about where we all started...

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Our friendship, it was more like an awe-ship on my side.

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We have come so far, you and I.

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Oh my goodness.

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Absolutely true.

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And that is something I want to cover today, because this show is all about

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defining moments in our lives, where we figured out our identity, whether it

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was a new one or just an improved one.

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Where we want to have influence in the world, and how that

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influence has greater impact.

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So there isn't anybody better that I can have this conversation with, than

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the woman behind, the power behind Power Presence, Position Podcast.

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So, Woo.

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Lift As You Climb, as you know, you you were a bit of a midwife, even though

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you weren't aware of it at the time I've been kind of like an elephant

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long gestation coming to this...

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point of giving birth to a podcast.

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It did begin on the journey where you and I had reconnected after a few years

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in the Canadian entrepreneurs' scene.

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And we met at a woman's conference, a business conference, and the Encore

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Catalyst, my business was born.

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And at that point, you were definitely, you had your sleeves pushed way up and you

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were digging in deep building your empire.

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I totally was.

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I was at that time.

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Yeah, I had, initially started a consulting business, which I sort

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of grew and built when my boys were small, but I really felt that

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for me, my path was working with women leaders and entrepreneurs.

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At around the time that I first met you, I had just started that business.

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And like anything, you're sort of testing the waters, seeing what it feels like.

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Do you like it?

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I'd made the call that I did.

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And I was exactly, as you said, in the throws of startup...

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hustling, building, testing, failing, trying again.

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It was an intense and fun time.

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I remember vividly, the fire in your eyes.

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I had no doubt that you were going to do it.

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I remembered the conviction that you had about women should go

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after seven plus figure businesses.

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that they should invest in themselves to make it happen.

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Invest by having the right community around them, the right coaches,

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following the, right training.

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And I thought, Oh, no doubt.

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No doubt.

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I even remember, we had a pact, like the Michelle Bailey pact.

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I can, I will.

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I did.

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Yeah.

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I recently interviewed Michele Bailey on Lift As You Climb, because she's

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just launched a new book with Forbes.

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So we're a circle.

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Yes.

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Okay.

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So...

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Let's get to it...

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We're talking about going back about five, six, maybe seven years.

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time goes by fast, right?

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Where you were just reinventing...

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You were birthing this new Eleanor and what you were going to do with

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the impact, that you are going to have with women entrepreneurs.

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I was on the other end of the spectrum.

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I had come off the stage of being a seven plus figure business owner and

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trying to go like, who the hell am I now?

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And I've still been bumping around with that for quite a

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while, but I'm, I'm getting there.

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The one thing for sure the message on my tombstone will be, she never gave up.

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Give us a little overview for the audience, about what you

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did over those six, seven years to get to where you are today.

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I honestly think one of the most important things was...

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Really learn from the lived experience of women who had

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achieved what I wanted to achieve...

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Who had walked before me, and who I really admired.

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There's just something for me, about hearing it..

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A woman's story, in her words, hearing about her path.

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In that, I was always able to pull from that, the information, or

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the comfort, or the encouragement that I needed at the time.

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Flashback...

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It's probably 2014.

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I am at the very, very beginning of this company that I have a dream of starting

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that really focuses on working with women leaders and women entrepreneurs.

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At that time, in 2014, the whole sort of women leader women, entrepreneur

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movement was still a lot younger.

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Now, it's a huge market.

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It's a huge movement, but back then, you didn't have as many people in this space.

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There was an initiative, that one of the Canadian banks was putting

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on, where they were bringing together women entrepreneurs.

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There was a small gathering and it was invite only, and I got an invite.

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I was like, wow, I'm special.

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And I roll up, it's pouring.

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I think it's like maybe November, or something.

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It's pouring rain.

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It's cold.

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I get to this place and I had driven an hour to be there.

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I was dressed up.

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I just didn't know what to expect.

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And I walk in and I see Isabel, you're there.

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And I'm like, who is this woman?

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So first of all, you guys, Isabel is dripping in diamonds.

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She has like ice on her ears, around her neck, on her fingers.

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I'm like, and I am a complete magpie.

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I'm like, what in the living hell I need to see that ice and those diamonds.

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So I make a bee line...

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You have this very elegant dress, your hair is sort of swept back into this

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elegant chignon, and you were just so worldly, sophisticated and rich.

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And for me in my mind, I'm like, who is this woman?

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And so you start telling your story, because we go around

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briefly, the people in the audience briefly introduce ourselves.

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You are telling more of a longer, you know, as one of the presenters,

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you're telling more of your story.

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And so I realize, you're self-made, you built this multimillion dollar chemical

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company, you sold the chemical company, and now your mission was really inspiring

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and using your education and experience, to help other women entrepreneurs.

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Honestly, Isabel, and I've told you this so many times...

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I remember in that moment...

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You really gave me something to aspire to.

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And I was like, Oh my gosh, she's so cool and sophisticated.

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And this is what a self-made woman looks like.

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I just remember, I basically was like, I'm 100% adopting her as my friend.

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We're going to be friends, Isabel.

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You're like, you should come and visit me in Phoenix.

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I'm like I, 100%.

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will, and I did

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There's more to the story, but that was a really important relationship for me,

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because I didn't have that in my life.

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At the time, I didn't have women who, had the money, had the success, but

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also were worldly and interesting.

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That was just a super important relation to me still is it was very meaningful.

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Thank you.

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Thank you for that.

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And this is exactly what Lift As You Climb means to me.

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It's recognizing that it's a responsibility.

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It's a privilege, to be able to reach out and give a hand up to another woman.

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Way more fun when there's a bunch of us at the top of the ladder.

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And that...

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Lift As You Climb is not an accidental, Woo, Woo...

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maybe when you feel up to it.

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It's a very purposeful and strategic plan in your life.

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Always knowing that you have something to learn, someone else

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to learn from, and to be looking, you know, on 360 on your radar.

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On what you need there, and being very, very cognizant of

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how much you have to share, and give back to other women and men.

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It's not, we're not excluding men, but.

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to know that, as you said, Eleanor, it's kind of a new scene...

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Stepping out and owning their power, which is like synonymous with Eleanor

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Beaton power, and being able to speak clearly, confidently, authoritatively.

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Is what I always think about when I think about you and how much I've

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learned from you, and how much I want to continue to learn from you.

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It makes us all rise.

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And how fun is that, right?

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(Yes) Why not have more diamonds and more, more everything...

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The impact that you are creating so that women will step into

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the comfortness of making money.

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And not apologizing for that at all.

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Right?

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The more that we have and create, the more we can share.

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Yeah...

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And also that it's fun and I think that's one of the things too,

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that we also don't talk about.

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But it's so important.

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I have really found, and I'm sure, people who've listened to this

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podcast, started spending more and more time with you, one of the

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things that really came through is...

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How fun it can be to be successful.

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How fun it can be to build a business, how fun it can be to tell the stories

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of the challenges, and the crazy situations that you end up experiencing.

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And that to me is something that it's not a narrative that we hear very much.

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I think we hear a lot about how challenging it is, the perils of

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work-life balance, the lack of access to capital and to all these things.

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We hear a lot as ambitious women about the challenges, the barriers.

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Those things are true, and I'm not trying to undermine their importance, but I think

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we need to counterbalance that with...

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How much freaking fun it is.

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Right?

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Do you remember a certain cocktail party on the rooftop of a hotel, with

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incredibly well-dressed football players?

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I still have pictures.

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Oh my gosh.

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That I met so many NFL players.

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That party, it was really fun.

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This is the whole thing that I, wish that, we did talk more about

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this in terms of entrepreneurship.

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You're right...

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Yes, there's risk, hard work, doubt, sacrifice crap.

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But there's a reason...

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It's like...

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So why do you have labor pains?

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So you get the baby.

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And so...

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Having that fun and being very purposeful, about building your

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tribe of other women, that you can have fun with and celebrate with.

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That's the best masterminding you can do as far as I'm concerned, right?

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Yes, totally, totally.

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It's interesting because I think about this...

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and it's this idea of when you find those women, making sure

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to keep that connection going.

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And it's so funny.

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Cause I think about it, like you invited me to come stay with you and it was so...

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and I was like...

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and then I did it.

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And I, think that when you recognize...

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Hey, this is somebody like we have a connection, there's

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something here to our friendship.

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That ability to follow up on that, and nurture those relationships,

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because I don't know about you.

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I mean, I'm an introverted extrovert, so I'm very extroverted, but I'm really

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choosy about who I hang out with.

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I have a hard time at this stage of my life, hanging out with civilians...

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IE, non entrepreneurs.

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I like to spend most of my time with entrepreneurs and finding women who have

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blazed that trail, who are on that path.

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Those kinds of friendships are so important.

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And to your point, I think making the time for them honoring them,

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putting yourself out there, to develop those friendships is so important.

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I call that Vitamin G Eleanor, vitamin girlfriend.

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I think it is an absolutely necessary health benefit for entrepreneurs.

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I really have...

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Over and over again in my life, I have proven the importance of

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nurturing, cultivating looking for those right friends.

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Like-minded, a little better at everything than me, so I can stretch

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and grow with them and to nurture that and to maintain connection.

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This whole pandemic has been a really good validation of that for me.

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Because people that I haven't talked to for a while, there will

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seem to be a little more time or at least more incentive to want

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to reach out and reconnect and go.

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Yeah.

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Yeah.

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I love you.

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I feel better when I leave our conversation, than before I began.

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So how will you said that because you live it, you show up every day.

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Living the Lift As You Climb mantra, Which is, live your legacy...

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Don't wait until you're dead.

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And somebody reads in your eulogy about all of the money you're

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leaving to a charity, But live it.

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And then, empower others to create theirs.

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How did that become a theme running through this tall, beautiful body here?

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Oh, I think it started from a really young age.

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So I grew up in, a household where my mother was actually when

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my parents first got married...

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in the Fiji islands.

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My dad was an economist working with an organization called

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VSO, Voluntary Service Overseas.

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He was making, $9 a week.

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He would literally go fishing after work, to catch supper.

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This was my dad and my mom was a teacher.

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And so when they got together, she was the main breadwinner.

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They moved back to the UK, which is where I was born, and then when

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I was four, we moved to Canada.

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It was a totally different culture.

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And so my mother didn't really feel comfortable putting me in

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daycare or anything like that.

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At the time the Canadian government didn't recognize her qualifications

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as a teacher, she had to do some additional credits and so on.

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So my dad became the breadwinner.

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My mom stayed at home, and this was still a fairly traditional

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relationship at that time.

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But what it injected into that relationship, was an

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imbalance of power financially.

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My mom who was and is to this day, extraordinarily

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independent, vibrant woman...

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I mean, she could bench press the 45 pound plates.

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She was an amazing squash player.

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She was a great woodworker and amazing homemaker, just a lovely human all around.

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She was completely financially dependent on my father.

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And so, when you have that kind of imbalance, it can become really

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challenging to feel like you can have a lot of power and authority

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about where money is spent.

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Money is huge currency in our lives.

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So I grew up seeing that.

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And I can remember her saying to me, you know, one day after they'd

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had this dispute about money, she said, Eleanor, money is power.

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Make sure you always make your own.

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So I saw this, I saw the same pattern with my grandparents.

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I really felt committed, at a young age to being financially

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independent and just being able to be in charge of my own destiny.

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I felt incredibly indignant on the side of my mom.

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Even though my mom and dad had a great relationship,

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but I felt indignant for her.

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Indignation is such a useful emotion.

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Every time I feel indignant about something.

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Like, I feel super indignant when people call the types of businesses that

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myself, and the Encore Catalyst is...

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when they call them...

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a lifestyle businesses.

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Like they're these little hobby farms kind of thing.

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Basically calling something, a lifestyle business as a hobby farm, I

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get incredibly indignant about that.

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And so the indignation and the desire to correct something that I think is

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wrong and the ability to use my skills to explain things, or to put context

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around things or to give voice to things.

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That I think, has been one of the larger threads that has,

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driven me and the work I do.

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This is so interesting, when I met you originally, I was still

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really working to make money.

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You know, like I was still, I was early on that journey and as my business has grown,

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and I have crossed financial milestones.

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What I found to be so interesting is I'm not actually primarily motivated by money.

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Once I started hitting these milestones, I was like, that's great.

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But your life doesn't get that much better after a certain point.

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It does to a point.

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But after a certain point, it doesn't get so much better than it's like...

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So it becomes about impact.

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Yay.

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You're expressing it, and you do, you always articulate my thoughts

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better sometimes, than I can.

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So thank you for that.

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When you were describing your situation, and your memories of your

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childhood, I was thinking of that t-shirt that you would have worn...

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Who's going to stop me?

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Yes.

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We talked about tombstones earlier.

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Mine might be...

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Yours is...

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She didn't quit.

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She never gave up.

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Mine will be like she was indignant.

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I love that...

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There's another one of my favorite Is, Identity Influence, Impact Indignity.

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Where do you see now opportunities for your clients to lift as they're

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climbing, when/where would you recommend that your clients are thinking?

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Yeah, I so love this question...

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I would say that one of the things that I've really seen, and continue

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to observe over the years...

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It connects a little bit to what I was talking about earlier in this idea that..

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When I think about the typical conversation around business.

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It's that more revenue and more profit, and more market share,

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more clients, more customers, more products more is always better.

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It's really built around this.

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it was so interesting, once I started to see that.

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that actually this idea of more money, became less meaningful

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to me, the more money I had.

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And listen, I still have lots of opportunity to fill the coffers even more.

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Like I'm not, you know what I mean?

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I I'm not Bill Gates.

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I really saw how...

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There came a point where I was like...

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Huh, this is so interesting.

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I have more than enough.

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And this isn't the primary motivator anymore.

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As my business grew, I also started making changes where I

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had more leverage and freedom.

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And so then it was like...

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kind of, well...

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There's more than enough money and there's also more than enough time.

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And this is a really cool place.

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And something started to shift in me where earlier in my life I'd

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always been motivated primarily from this place of scarcity.

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There wasn't enough, that I needed to get more, more time, more money, more clients.

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All of that.

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When I personally made the shift to a place of sufficiency.

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Where there was more than enough.

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I started noticing that my thinking...

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How I thought about things shifted, my energy shifted.

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I just felt like I working on a deeper level with things.

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When I think about women entrepreneurs, and women change-makers, one of the most

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important shifts I think we can make...

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Is that transition to a place of sufficiency.

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To a place of more than enough.

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There is more than enough time.

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To accomplish things.

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How would you shift how you go about your life?

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If you really accept that there's more than enough time.

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You don't have to rush.

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There's more than enough, money you have is sufficient.

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So I understand there's a certain degree of privilege baked into this.

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I do think that that idea of sufficiency is very powerful to women and that

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this old model of hustle is good...

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Sleep when you die...

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More is better...

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I think that doesn't serve women There's a huge opportunity to move beyond that.

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I am so glad that you introduced that way to think about this.

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I think how we used to use that as a metric...

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That we had to work more hours, and have more dollars on the revenue

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line and more staff and more office square footage and more...more...

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And yet, we were feeling deprived and depleted in many areas of our life.

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When we worked with that more...

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Patriarchal method of measuring success.

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I was thinking back to...

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Do you remember there used to be a cigarette brand, been a

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long time since I smoked...

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called MORE and they were those long, skinny, skinny, dark color cigarettes...

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That was false advertising...

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as far as I was concerned, skinny little things.

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All they ever did was help me to exercise my cheeks.

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But there was...

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More flavor, there wasn't more satisfaction.

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There was just more opportunity to...

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To make a scene, (right) To make an impress y'all.

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So I really like the idea of, let's look at this from the

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other avenue of opportunity...

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That our success creates abundance, not only for ourselves,

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but for people around us.

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We get to choose.

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Is it going to be abundant play?

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Is it going to be abundant relationship time?

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Is it going to be abundant personal and professional development.

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And that choice, I think about it in terms of autonomy, what do we want as women?

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I think we want, as women entrepreneurs...

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cash, financial freedom and empowerment...

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To do what we want to do.

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I think we want influence, the ability to have our voices heard

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and our best ideas acted upon.

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We want to feel empowered.

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But I also think there's this other dimension, which is that we want autonomy.

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So freedom, and time and space.

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That is so huge to do whatever the hell we want.

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I believe in women, that when women have time, influence, and money...

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Great things happen!

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I think for too long, we've really overlooked that dimension of autonomy and

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focused so much on, cash and influence.

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I have found that leaves me and so many women, just wanting...

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unsatisfied because that freedom, the autonomy, is that final metric

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that is so meaningful to us.

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Hell Yes!!!

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I know that we could talk for decades, and not ever...

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I'm so happy that our conversation took these twists and turns, because

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we are together, and others like us, I hope are starting to influence other

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women to think differently about...

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The power that comes from having that autonomy...

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mentally, financially, choice wise.

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So Bravo for that.

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I have a question I'd like to ask you.

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Well, first of all, I want to make sure that our audience is aware.

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Eleanor's emails, blogs...

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are the thing that I read first, because she always has me, either

Speaker: 00:25:06

snappin' my head thinking...

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Oh shit, I hadn't thought that way.

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Or...

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She's got me laughing my ass off.

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She's in irreverant, and she's funny, and she's really, really informative.

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So make sure in the show notes, you're gonna find out how to,

Speaker: 00:25:24

become a groupie of Eleanor Beaton and Safi Media and all that stuff.

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And definitely, I hope my baby podcast grows up to be just

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like a little sister to yours.

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But I do have a question.

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How did you come about choosing the name of your podcast?

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Ohh, Yeah...

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Well, this is interesting...

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originally my podcast was called Fierce Feminine Leadership.(I

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remember that.) Yeah.

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so I chose that because it sounded good.

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I felt like it had the energy that I wanted and that was really great.

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I came to a place where I felt like my sort of brand had evolved beyond that.

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it just didn't feel right anymore.

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It started to feel constrictive, I really started thinking , how

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am I going to shift this podcast?

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What's important to me?

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And I remember I'd had an event and I called it: Power Presence

Speaker: 00:26:15

Position and it just felt good.

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I can remember the women who came.

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It was just a really extraordinary group of women.

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And I thought...

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I'm going to call it this...

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Power Presence Position.

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And so that's what I call the show.

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The good things I think are that it's energy, but the challenging

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things about it is that it doesn't say this is just a lessons learned...

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The name of the podcast.

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it gives you a feeling, but it doesn't spell out who it's for, and what it does.

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So, going back, really making sure that there is a really good subheadline.

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That says explicitly what the show is for.

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So now it's Women Entrepreneurs Scaling, really talking about what that's for.

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That would be my piece of advice in terms of...

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Don't do what I did, but do it a little different.

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Absolutely great pearl of wisdom to give away.

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And that's the other part that I think is so valuable in these conversations

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that we have, that we are sharing what we've learned, how to do...

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better.

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What I always say is my greatest value is...

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sharing what I learned not to do.

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So I can save you money, time and, heartache.

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Right.

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Make some other interesting mistakes why don't you.

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Don't make these old boring ones.

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Right!

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That's right!

Speaker: 00:27:30

Before I bid you adieu....

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I do want to put a little pin here.

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I think there's a lot that we could talk about around the

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benefits of changing your mind.

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Because as women, we're not static.

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We are continuing to evolve, and grow, and learn, so it's perfectly all right

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to change the name of your podcast.

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As a matter of fact, it's probably recommended.

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Right?

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Because you're evolving and changing as the influencer or the leader that you are.

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And speaking that through changing a title or how you brand yourself.

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Also made me go wait a second...

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What's she doing now?

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Yes, Yes.

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Yeah.

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..I would like to ask you...

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What is something that we might not find out about Eleanor from Google?

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I thought about this, you know, what came to mind?

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I am a really good juggler, like really good.

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I'm also a pretty good table tennis player.

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And I think these are both signs...

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I've heard that being a good juggler or table tennis player

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are signs of a misspent youth.

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Which would not be far off the mark.

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Let's be honest, but there's just this...

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athleticism and coordination...

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and just the physical expression of energy and all of that has

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always been really important to me.

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I don't necessarily know that that comes across in a big way, but I

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love sport and sporting activities.

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I find they are such an incredible training ground.

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I'm obsessed with the Toronto Raptors and the NBA.

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That's something that isn't on Google, but it's a big part of who I am,

Speaker: 00:29:08

and how I think about things, and how I learn and what inspires me.

Speaker: 00:29:12

You're right.

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I don't think that shows up on your Wikipedia page.

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Thank you, Eleanor, for joining me today.

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Without a doubt, I love how you come into the world and you're building success

Speaker: 00:29:27

ladders for so many people and you show up in such a fun, encouraging, inspiring way.

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I am deeply grateful for you, and I can't wait till we go out and

Speaker: 00:29:40

have some mischief again together!.

Speaker: 00:29:43

I know, I feel the same way about you and our relationship and your mentorship and

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example has been so inspirational to me.

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It's such a honor to be here.

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Thank you.

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Thank you.

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Talk again soon.